The Wall Street Journal reported today that out of the four major mediums for advertising, Internet advertising will experience the strongest growth in 2009.

Under the Media&Marketing section in today's paper, the Wall Street Journal reported the Internet has by far the highest growth percentage out of the four major mediums of marketing: Newspaper, TV, Radio, and Internet. The total estimates for all advertising spending is expected to drop roughly 2% in 2009, but only TV and Internet advertising will receive any growth.

Despite the overall state of the economy, Internet advertising expenditures are expected to grow by well over 15%, whereas the runner-up (TV) should only grow by a fraction of a percent. This research was performed by ZenithOptimedia

You might ask, "Why do you write about this?" The increased spending in Internet Advertising will result in greater competition in existing markets such as SEM. This translates into a greater need for Web Analytics Solutions to optimize advertising and marketing strategy. SEM Management Tools such as SearchCenter allow for bid management and maximum efficiency in your ROAS.

* Note: In the interest of full-disclosure, I am an Omniture employee. This article, however, does not represent the opinions of Omniture, Inc. in any way.*